Question 1

Land O'Lakes,Sunkist,and Ocean Spray are examples of ________.

Accepted Answer

A)  wholesalers 
B)  consumer groups 
C)  farm cooperatives 
D)  master distributors 
E)  independent franchisors

Question 2

A firm that sells physical inputs and products to other businesses is best described as a(n)________.

Accepted Answer

A)  contractor 
B)  wholesaler 
C)  merchant 
D)  marketer 
E)  retailer

Question 3

What is an objective of wholesaler federations?

Accepted Answer

A)  sharing title to products and services 
B)  reducing promotional costs and activities 
C)  eliminating redundant inventory or service operations 
D)  providing an alternative to retailer and manufacturer cooperatives 
E)  assisting manufacturers with their exporting and importing activities

Question 4

How do wholesaler voluntary groups differ from cooperative groups? What are the benefits of cooperative groups?

Accepted Answer

The answer of How do wholesaler voluntary groups differ from...

Question 5

Which term refers to a large,full-line,versatile wholesaler that is able to serve many environments well?

Accepted Answer

A)  progressive firm 
B)  extreme generalist 
C)  fragmented firm 
D)  extreme specialist 
E)  catalyst firm

Question 6

According to the author,what has been a significant factor in the large number of consolidations in the wholesale distributor industry?

Accepted Answer

A)  globalization of retailers 
B)  shifting channel power 
C)  federal regulations 
D)  investments in IT 
E)  end user demands

Question 7

How do channel members benefit from joining federations?

Accepted Answer

The answer of How do channel members benefit from joining...

Question 8

An agent or broker most likely ________.

Accepted Answer

A)  takes ownership of represented products 
B)  maintains large inventories of products 
C)  sells tangible products but not services 
D)  earns a commission for selling products 
E)  handles delivery and logistical details

Question 9

What is the primary reason that the onion industry has failed to be successful in Niger?

Accepted Answer

A)  high amount of local sourcing 
B)  poor reputation of wholesalers 
C)  formation of wholesaler co-ops 
D)  involvement of retailer-sponsored alliances 
E)  deregulation of food industry by the government

Question 10

How has e-commerce most likely benefitted wholesalers?

Accepted Answer

A)  Wholesalers with an online presence can globalize the supply chain. 
B)  Independent electronic exchanges allow wholesalers to promote services. 
C)  The risk of defective goods sold by fake e-merchants has been eliminated. 
D)  Reverse online auctions enable wholesalers to improve customer relationships. 
E)  Wholesalers gain more customer knowledge which leads to better service and value.

Exam 7: Wholesaling Structures and Strategies