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    Marketing Channel Strategy
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    Exam 9: Emerging Channel Structures and Strategies
  5. Question
    The Disintermediation Process Occurs When Manufacturers Exclude Their Channel Partners
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The Disintermediation Process Occurs When Manufacturers Exclude Their Channel Partners

Question 16

Question 16

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The disintermediation process occurs when manufacturers exclude their channel partners so that they can sell directly to end consumers.

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