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    Marketing Channel Strategy
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    Exam 9: Emerging Channel Structures and Strategies
  5. Question
    What Factors Motivate Firms to Shift from Selling Products to Selling
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What Factors Motivate Firms to Shift from Selling Products to Selling

Question 21

Question 21

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What factors motivate firms to shift from selling products to selling services?

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Overall,firms have both offensive and de...

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