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    Marketing Channel Strategy
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    Exam 10: Managing Channel Power
  5. Question
    Which Type of Power Stems from a Channel Member's Desire
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Which Type of Power Stems from a Channel Member's Desire

Question 8

Question 8

Multiple Choice

Which type of power stems from a channel member's desire to identify with a prestigious organization?


A) reward
B) coercive
C) expert
D) referent
E) legitimate

Correct Answer:

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