Why Has the Use of Multiple Channels Become Increasingly Common

Multiple Choice

Why has the use of multiple channels become increasingly common?

A) Technological advances make it possible to manage complex channel structures.
B) Downstream channel members are motivated to represent a supplier's products.
C) More channels decrease market penetration levels and lower entry barriers.
D) Interconnected markets make it more difficult to serve customers efficiently.
E) Decreased competition has driven suppliers to shrink their channels.