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Cobalt Manufacturing,which Uses Multiple Channels to Sell Electronic Components,is Experiencing

Question 6

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Cobalt Manufacturing,which uses multiple channels to sell electronic components,is experiencing channel conflict with retailers.How should Cobalt most likely address this problem?


A) terminate retailers who use too many discounts
B) develop different pricing schemes for every retailer
C) supply differentiated product lines to different groups of retailers
D) sell more products through e-commerce than brick-and-mortar retailers
E) increase the use of social media in promoting the product line and brand name

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