Which of the Following Is the Best Use of a CRM

Multiple Choice

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?

A) remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
B) sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
C) sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
D) tracking the salesperson's activities and sales on a weekly and monthly basis
E) determining what information is still needed to complete the customer's file