Which Is Most Likely True Regarding the Differences Between Consumer

Multiple Choice

Which is most likely true regarding the differences between consumer and organizational buyers?

A) Consumer buyers focus on complex,technical specifications,while organizational buyers focus on brand reputation.
B) Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
C) Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
D) Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
E) Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.