Essay
Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-How would Terrance most likely benefit from aligning the sales process with the customer's buying process?
A)lower advertising and marketing costs
B)greater efficiency with fewer salespeople
C)lower travel expenses due to fewer customer visits
D)greater success in making sales due to understanding how buyers buy
E)fewer returns from customers who felt pressured into making transactional purchases
Correct Answer:

Verified
Correct Answer:
Verified
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