Mario Cortez Is Preparing a Sales Presentation for a Buying

Multiple Choice

Mario Cortez is preparing a sales presentation for a buying team made up of health care personnel.It is most important that he:

A) recognize that printed documents provide the only credible form of proof for the audience
B) understand that communication via the spoken word alone is very difficult
C) conduct the demonstration at a neutral location
D) develop a highly structured demonstration to save time
E) save all the questions for the end of the presentation