Question 1

Manifest content is comparable to the ________ present in the message.

Accepted Answer

A)  surface structure 
B)  hidden structure 
C)  deep structural meaning 
D)  thick description

Question 2

Which type of coding is designed to inquire widely to include many coding categories carefully and minutely to ensure theoretical grounding later on during the research analysis?

Accepted Answer

A)  Open coding 
B)  Coding by topic 
C)  Descriptive coding 
D)  Analytic coding

Question 3

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?

Accepted Answer

A)  Audience 
B)  Announcement 
C)  Sender 
D)  Message

Question 4

Explain the four guidelines to open coding.

Accepted Answer

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Question 5

When a researcher is trying to explain the latent symbolic meaning found in research, what corroborative techniques can he/she use to strengthen the argument?

Accepted Answer

The answer of When a researcher is trying to explain...

Question 6

Compare narrative and nonnarrative content analysis approaches.

Accepted Answer

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Question 7

Latent content is comparable to the _______________conveyed by the message.

Accepted Answer

A)  surface structure 
B)  hidden structure 
C)  deep structural meaning 
D)  thick description

Question 8

What are the seven major elements in written messages, and what is their importance?

Accepted Answer

The answer of What are the seven major elements in...

Question 9

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?

Accepted Answer

A)  Directed content analysis 
B)  Summative content analysis 
C)  Conventional content analysis 
D)  Narrative content analysis

Question 10

Which is the term for elements that describe the physically present and countable elements of data content?

Accepted Answer

A)  Manifest content 
B)  Evident content 
C)  Latent content 
D)  Concealed content

Question 11

What are the similarities and differences between the inductive and deductive approach to building grounded theory, and can they work together?

Accepted Answer

The answer of What are the similarities and differences between...

Question 12

Which unit of analysis counts the number of times a specific person is mentioned in the data?

Accepted Answer

A)  Semantics 
B)  Characters 
C)  Concepts 
D)  Items

Question 13

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?

Accepted Answer

A)  Ideological stances 
B)  Sociological constructs 
C)  In vivo codes 
D)  Communication themes

Question 14

What are the advantages and disadvantages of content analysis?

Accepted Answer

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Question 15

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?

Accepted Answer

A)  Directed content analysis 
B)  Summative content analysis 
C)  Conventional content analysis 
D)  Narrative content analysis

Question 16

Which type of software allows you to create text-based files, and to effectively find, move, reproduce, and retrieve sections of the text in each file?

Accepted Answer

A)  Text retrievers 
B)  Word processors 
C)  Code-and-retrieve programs 
D)  Textbase managers

Question 17

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?

Accepted Answer

A)  Content analysis 
B)  Interpretative approaches 
C)  Social anthropological approaches 
D)  Collaborative approaches

Question 18

How does negative case testing work?

Accepted Answer

The answer of How does negative case testing work?...

Question 19

Which unit of analysis measures the entire unit of the sender's message?

Accepted Answer