Rupert Was Looking for a Cereal with the Following Attributes

Multiple Choice

Rupert was looking for a cereal with the following attributes: high protein,low fat and low sugar-high protein being the most important attribute.Energize Cereal had high protein,but was also high in fat and sugar.Bright Cereal had low protein,fat,and sugar.Rupert chose Energize Cereal.This indicates that Rupert used a _____ model in making his decision.

A) Fishbein
B) cost of search
C) compensatory
D) lexicographic