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    Marketing Management
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    Exam 4: Understanding Consumer Buying Behavior
  5. Question
    How Does a Product's Price Affect a Consumer's Decision Making
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How Does a Product's Price Affect a Consumer's Decision Making

Question 32

Question 32

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How does a product's price affect a consumer's decision making for a high-involvement and low-involvement product?

Correct Answer:

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For a high-involvement product,consumers...

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