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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    Michael Porter Distinguishes Three Strategies That Businesses Pursue to Gain
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Michael Porter Distinguishes Three Strategies That Businesses Pursue to Gain

Question 44

Question 44

True/False

Michael Porter distinguishes three strategies that businesses pursue to gain and maintain competitive advantages in their various product-markets: (1)overall cost leadership;(2)differentiation;and (3)focus.

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