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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    The Success of an SBU's Products and Programs Relative to Its
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The Success of an SBU's Products and Programs Relative to Its

Question 39

Question 39

Multiple Choice

The success of an SBU's products and programs relative to its competitors in the marketplace is known as that SBU's:


A) adaptability.
B) efficiency.
C) effectiveness.
D) return on sales.

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