The Difference Between Single-Business and Multi-SBU Organizations Is That in the Case

Multiple Choice

The difference between single-business and multi-SBU organizations is that in the case of smaller single-business firms:

A) the business-level competitive strategy and marketing strategy blend into one.
B) a greater weight is given to the business-level competitive strategy.
C) always start off with the defender strategy.
D) tend to avoid unique products or services.