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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    Businesses That Compete in the Global Market Almost Always Pursue
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Businesses That Compete in the Global Market Almost Always Pursue

Question 79

Question 79

Multiple Choice

Businesses that compete in the global market almost always pursue a(n) _____ strategy.


A) prospector
B) analyzer
C) differentiated defender
D) low-cost defender

Correct Answer:

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