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    Marketing Management
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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
  5. Question
    A _____ Is Defined as Any Activity or Benefit That
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A _____ Is Defined as Any Activity or Benefit That

Question 29

Question 29

Multiple Choice

A _____ is defined as any activity or benefit that one party can offer to another that is essentially intangible and that does not result in the ownership of anything.


A) product
B) service
C) good
D) merchandise

Correct Answer:

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