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    Marketing Management
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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
  5. Question
    A(n )_____ Business Attempts to Maintain a Strong Position in Its
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A(n )_____ Business Attempts to Maintain a Strong Position in Its

Question 34

Question 34

Multiple Choice

A(n ) _____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.


A) analyzer
B) reactor
C) defender
D) prospector

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