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The Senior Executives of Blueberry Inc

Question 40

Multiple Choice

The senior executives of Blueberry Inc. ,a leading firm that published graphic novels,entered into online selling by launching their official website.It created graphic novels in downloadable formats.It also introduced credit card payment and other electronic modes of payment.These steps increased the sales of the organization.Which of the following questions would have most likely helped the executives of Blueberry Inc.?


A) Are new economy tools measurably effective and efficient compared to other solutions?
B) Can we digitize any or all of the necessary flows at each stage in the consumer experience process?
C) How valuable and how time-critical are what kinds of information to the recipient?
D) Can digital world tools reach and build relationships with customers in the target market?

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