Question 1

Track Change,a radio station,launched its online station in the countryside of Florida.However,this was of no use to the people who lived there as they lacked online access.This resulted in a severe loss of sales for the radio station.Which of the following questions should have been asked by Track Change before engaging itself in digitization?

Accepted Answer

A) Can we digitize information in a proprietary way? 
B) How valuable and how time-critical are what kinds of information to the recipient? 
C) Can digital world tools reach and build relationships with customers in the target market? 
D) Are new economy tools measurably effective and efficient compared to other solutions?

Question 2

E*Trade,a distributor of syndicated information,brings together from many sources content relevant to its investor clientele and packages it in ways useful to these clients.

Accepted Answer

A) True 
 B)False

Question 3

Jeremy purchased a washing machine from H&L Ltd. ,an electronics manufacturer.The store installed the washing machine at Jeremy's place.He was also given instructions and directions to use the washing machine properly.In the consumer experience process this step would be referred to as _____.

Accepted Answer

A) product promotion and brand building 
B) product disposal 
C) customer insight 
D) customer support or service

Question 4

The sale of the same information to many customers,who then combine the information with information from other sources,and distribute it,is referred to as:

Accepted Answer

A) customization. 
B) disintermediation. 
C) syndication. 
D) information dissemination.

Question 5

Marketers' concerns over the effectiveness and efficiency of their websites have led to the development of _____,software solutions that monitor and summarize website usage patterns.

Accepted Answer

A) central remote server system 
B) web analytics 
C) search engine optimization 
D) cloud computing

Question 6

Collaborative filtering is a way of personalizing a market offering to each customer.

Accepted Answer

A) True 
 B)False

Question 7

When an organization decides whether or not to employ a new digital application,it should discuss if it can be done in a proprietary way.This is done as:

Accepted Answer

A) barriers to entry on the web are low. 
B) good ideas cannot be imitated. 
C) important informational attributes of goods cannot be readily digitized. 
D) simply reaching customers with digital tools may not be enough.

Question 8

At the _____ stage in the customer experience process,a product may be returned to the seller and cash may flow back to the customer.

Accepted Answer

A) product promotion and brand building 
B) customer support or service 
C) product disposal 
D) transaction

Question 9

Privacy and security issues can drive away customers rather than attract them if they are not handled with care.

Accepted Answer

A) True 
 B)False

Question 10

A company can syndicate the same informational good to an almost infinite number of customers,but the incremental costs are high.

Accepted Answer

A) True 
 B)False

Question 11

Syndication involves the sale of different informational goods to different customers,who may in turn combine them with information from other sources and distribute it.

Accepted Answer

A) True 
 B)False

Question 12

Barriers to entry on the web are low and most good ideas can be quickly imitated.

Accepted Answer

A) True 
 B)False

Question 13

The key to Internet success is first-mover advantage-arriving first in the market with an idea or technology.

Accepted Answer

A) True 
 B)False

Question 14

What is disintermediation?

Accepted Answer

The answer of What is disintermediation?...

Question 15

An academic publisher converts text books into online formats.This is an example of delivering digital products.

Accepted Answer

A) True 
 B)False

Question 16

Customers' experiences with goods and some services do not end until the products are consumed,returned,or disposed of.

Accepted Answer

A) True 
 B)False

Question 17

The internet and other new-economy technologies have led to a global reach,where information,digital goods,or services are available anywhere one can gain access to the web.

Accepted Answer

A) True 
 B)False

Question 18

Explain the time-critical factor of information that would help a firm decide if it should digitize information.

Accepted Answer

The answer of Explain the time-critical factor of information that...

Question 19

Why is syndication important? Discuss.

Accepted Answer

The answer of Why is syndication important? Discuss....

Question 20

The senior executives of Blueberry Inc. ,a leading firm that published graphic novels,entered into online selling by launching their official website.It created graphic novels in downloadable formats.It also introduced credit card payment and other electronic modes of payment.These steps increased the sales of the organization.Which of the following questions would have most likely helped the executives of Blueberry Inc.?

Accepted Answer

A) Are new economy tools measurably effective and efficient compared to other solutions? 
B) Can we digitize any or all of the necessary flows at each stage in the consumer experience process? 
C) How valuable and how time-critical are what kinds of information to the recipient? 
D) Can digital world tools reach and build relationships with customers in the target market?

Exam 14: Marketing Strategies for a Digitally Networked World

E*Trade,a distributor of syndicated information,brings together from many sources content relevant to its investor clientele and packages it in ways useful to these clients.

Jeremy purchased a washing machine from H&L Ltd. ,an electronics manufacturer.The store installed the washing machine at Jeremy's place.He was also given instructions and directions to use the washing machine properly.In the consumer experience process this step would be referred to as _____.

The sale of the same information to many customers,who then combine the information with information from other sources,and distribute it,is referred to as:

Marketers' concerns over the effectiveness and efficiency of their websites have led to the development of _____,software solutions that monitor and summarize website usage patterns.

Collaborative filtering is a way of personalizing a market offering to each customer.

When an organization decides whether or not to employ a new digital application,it should discuss if it can be done in a proprietary way.This is done as:

At the _____ stage in the customer experience process,a product may be returned to the seller and cash may flow back to the customer.

Privacy and security issues can drive away customers rather than attract them if they are not handled with care.

A company can syndicate the same informational good to an almost infinite number of customers,but the incremental costs are high.

Syndication involves the sale of different informational goods to different customers,who may in turn combine them with information from other sources and distribute it.

Barriers to entry on the web are low and most good ideas can be quickly imitated.

The key to Internet success is first-mover advantage-arriving first in the market with an idea or technology.

What is disintermediation?

An academic publisher converts text books into online formats.This is an example of delivering digital products.

Customers' experiences with goods and some services do not end until the products are consumed,returned,or disposed of.

The internet and other new-economy technologies have led to a global reach,where information,digital goods,or services are available anywhere one can gain access to the web.

Explain the time-critical factor of information that would help a firm decide if it should digitize information.

Why is syndication important? Discuss.