The Key Issues Section of the Annual Marketing Plan

Multiple Choice

The key issues section of the annual marketing plan:

A) specifies the goals to be accomplished in terms of sales volume,market share,and profit.
B) summarizes the overall strategic approach that will be used to meet the plan's objectives.
C) presents a short overview of the issues,objectives,strategy,and actions incorporated in the plan.
D) identifies the main opportunities and threats to the product that the plan must deal with in the coming year.