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    Marketing Management
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    Exam 17: Organizing and Planning for Effective Implementation
  5. Question
    The _____ Is the Most Crucial Part of the Annual
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The _____ Is the Most Crucial Part of the Annual

Question 46

Question 46

Multiple Choice

The _____ is the most crucial part of the annual marketing plan for ensuring proper execution and spell out specific steps necessary to implement the strategy for the product are listed.


A) marketing strategy
B) contingency plan
C) action plan
D) performance review

Correct Answer:

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