Question 1

Evaluation and reward systems that place more emphasis on sales volume or market share objectives are most appropriate for businesses pursuing:

Accepted Answer

A) differentiated defender strategies. 
B) reactor strategies. 
C) prospector strategies. 
D) low-cost defender strategies.

Question 2

D.G Corporation sells coffee beans to various companies.The company also has its own coffee houses where it sells brewed coffee directly to consumers.The intermediaries and marketing activities involved in selling to the two set of clients are very different and so the company has appointed separate managers for each section.This is an appropriate illustration of:

Accepted Answer

A) franchise management. 
B) functional management. 
C) market management. 
D) client management.

Question 3

Which is,by far,the most commonly used global organizational designs? What is its advantage?

Accepted Answer

The answer of Which is,by far,the most commonly used global...

Question 4

Adaptiveness and innovativeness are enhanced when decision-making authority is centralized.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is expected to be found in the objectives section of the marketing plan?

Accepted Answer

A) Alter focus from the simulation of primary demand to secondary demand. 
B) Change advertising message to highlight competitive features. 
C) Relative share increased more than did sales dollars. 
D) Maintain current sales at last year's unit volume.

Question 6

The _____ is the most crucial part of the annual marketing plan for ensuring proper execution and spell out specific steps necessary to implement the strategy for the product are listed.

Accepted Answer

A) marketing strategy 
B) contingency plan 
C) action plan 
D) performance review

Question 7

Product management organizations have the advantage of identifying and reacting more quickly to the threats and opportunities faced by individual product-market entries.

Accepted Answer

A) True 
 B)False

Question 8

Do the organizational structures,policies,and resources differ with each competitive strategy? Why?

Accepted Answer

The answer of Do the organizational structures,policies,and resources differ with...

Question 9

When using a prospector strategy,a SBU will perform best on volume and share-growth dimensions when:

Accepted Answer

A) percentage of sales spent on marketing is low. 
B) structure has low levels decentralization. 
C) structure has low levels of formalization. 
D) managers from R&D and engineering have little influence.

Question 10

Competence in new product R&D is very critical for the success of a low-cost defender.

Accepted Answer

A) True 
 B)False

Question 11

A company following a differentiated defender strategy is most likely to have:

Accepted Answer

A) moderate SBU autonomy. 
B) very few incentive programs. 
C) high SBU autonomy. 
D) high synergy in areas central to differentiation.

Question 12

Self-managing teams are based on the concept of:

Accepted Answer

A) centralization of power. 
B) empowerment. 
C) formalization. 
D) functional management.

Question 13

The written marketing plan is extremely important to the execution of a given strategy because it:

Accepted Answer

A) provides valuable information on competitors' recent actions. 
B) calls attention to what has and has not worked in the past. 
C) provides a 'road map' of a product's recent history. 
D) spells out the actions to be taken,when and by whom.

Question 14

Specialization is the degree to which formal rules and standard policies and procedures govern decisions and working relationships.

Accepted Answer

A) True 
 B)False

Question 15

A product management structure centralizes decision making while increasing the amount of product specialization within the SBU.

Accepted Answer

A) True 
 B)False

Question 16

Prospector business units are likely to perform better on the critical dimensions of new product success and increased volume and market share when organizational decision making is relatively:

Accepted Answer

A) federalized. 
B) bureaucratic. 
C) decentralized. 
D) bottom up.

Question 17

A product management structure:

Accepted Answer

A) decentralizes decision making while increasing the amount of product specialization within the SBU. 
B) centralizes decision making while decreasing the amount of product specialization within the SBU. 
C) makes conflict resolution mechanisms hierarchical while increasing the amount of product specialization within the SBU. 
D) makes conflict resolution mechanisms participative while decreasing the amount of product specialization within the SBU.

Question 18

Units operating in relatively unstable environments and pursuing more proactive marketing programs are likely to perform better when they:

Accepted Answer

A) have relatively greater autonomy. 
B) have rigid team structures. 
C) have clear distinction of power. 
D) use centralized decision structures.

Question 19

In the context of low-cost defender strategy,SBU will perform best on ROI dimension when resolution is:

Accepted Answer

A) participative for issues related to differential advantage,but hierarchical for others. 
B) participative for all issues. 
C) hierarchical for all issues. 
D) hierarchical for issues related to differential advantage,but participative for others.

Question 20

A business's organizational structure,internal policies,procedures,and resources must fit its chosen strategy or else implementation will fall short.

Accepted Answer

A) True 
 B)False

Exam 17: Organizing and Planning for Effective Implementation

Evaluation and reward systems that place more emphasis on sales volume or market share objectives are most appropriate for businesses pursuing:

Which is,by far,the most commonly used global organizational designs? What is its advantage?

Adaptiveness and innovativeness are enhanced when decision-making authority is centralized.

Which of the following statements is expected to be found in the objectives section of the marketing plan?

The _____ is the most crucial part of the annual marketing plan for ensuring proper execution and spell out specific steps necessary to implement the strategy for the product are listed.

Product management organizations have the advantage of identifying and reacting more quickly to the threats and opportunities faced by individual product-market entries.

Do the organizational structures,policies,and resources differ with each competitive strategy? Why?

When using a prospector strategy,a SBU will perform best on volume and share-growth dimensions when:

Competence in new product R&D is very critical for the success of a low-cost defender.

A company following a differentiated defender strategy is most likely to have:

Self-managing teams are based on the concept of:

The written marketing plan is extremely important to the execution of a given strategy because it:

Specialization is the degree to which formal rules and standard policies and procedures govern decisions and working relationships.

A product management structure centralizes decision making while increasing the amount of product specialization within the SBU.

Prospector business units are likely to perform better on the critical dimensions of new product success and increased volume and market share when organizational decision making is relatively:

A product management structure:

Units operating in relatively unstable environments and pursuing more proactive marketing programs are likely to perform better when they:

In the context of low-cost defender strategy,SBU will perform best on ROI dimension when resolution is:

A business's organizational structure,internal policies,procedures,and resources must fit its chosen strategy or else implementation will fall short.