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In a Market Characterized by Vigorous Competition,look-Alike Products,and Customer Loyalty

Question 16

Multiple Choice

In a market characterized by vigorous competition,look-alike products,and customer loyalty that depends on quality relationships as well as quality products,the salesperson should fully utilize the:


A) customer strategy.
B) presentation strategy.
C) product strategy.
D) relationship strategy.
E) guerrilla strategy.

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