True/False
The more complex the product,the greater the role of mass advertising as opposed to personal selling in positioning it.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q4: In most cases,the same sales strategy is
Q68: For a growing number of customers,short-term savings
Q73: In order to be competitive and achieve
Q74: Product positioning is a concept that applies
Q75: What prospects does the new economy have
Q76: Once a positioning strategy has been developed
Q79: Customer satisfaction arises from:<br>A)the product itself.<br>B)what others
Q80: Sarah works in a very competitive industry.She
Q82: To deliver the expected product we must
Q83: When Sandie considers the positioning of the