When a Price-Conscious Buyer Has a Low Price Buying Strategy

Multiple Choice

When a price-conscious buyer has a low price buying strategy and does not see the value of some of the features,a good way to make a sale to such customers is to:

A) reduce the price to what they are willing to pay.
B) suggest a competitor's lower priced product.
C) provide a cluster of satisfactions.
D) educate them about those features.
E) "unbundle" those product features and offer them a cost-saving.