When a Buyer Has Two or More Conflicting Buying-Criteria in Her

Multiple Choice

When a buyer has two or more conflicting buying-criteria in her buying decision making,for example,wanting the lowest price,and also wanting the best quality,the saleperson's strategy should be to:

A) influence the buyer to use evaluation criteria in which the salesperson has a competitive advantage.
B) use either one of the criteria to make her product choice.
C) recommend a competitors product.
D) understand the buyer's dominant buying motives and go with the corresponding criteria.
E) select a totally different criteria to simplify the choice.