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    Selling Today Partnering Study Set 1
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    Exam 8: The Buying Process and Buyer Behaviour
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    Mary Buys a Perfume Called "Paris" Because It Evokes Memories
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Mary Buys a Perfume Called "Paris" Because It Evokes Memories

Question 43

Question 43

True/False

Mary buys a perfume called "Paris" because it evokes memories of her trip to the city of Paris.This would be called a rational buying motive.

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