Which One of the Following Efforts Is Used by Progressive

Multiple Choice

Which one of the following efforts is used by progressive marketers to improve the quality of the prospecting process?

A) increase the use of cold calling to identify prospects
B) avoid the temptation to develop quality standards that might interrupt the steady supply of prospects
C) shorten the sales cycle by quickly determining which of the new prospects are qualified prospects
D) increase the use of telemarketing to identify prospects
E) reduce the number of prospects who "board the Ferris wheel"