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Jenny Johansson Sells Customized Buses Like the Ones Bands Use

Question 44

Multiple Choice

Jenny Johansson sells customized buses like the ones bands use while on road tours.Her company has recently assigned her to a new territory in the Upper Midwest,and she is reevaluating the sales strategies she used in her old territory in New England.
-During a presentation,when communicating the value proposition to the customer,Jenny should focus on:


A) the features that make the bus special
B) how much money driving a bus saves over chartering a plane
C) how the bus will solve problems for the customer
D) the gas mileage the bus gets
E) the materials used in the modification of the bus

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