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The Stereotype of Salespeople Is That They Are All Emotives

Question 39

Multiple Choice

The stereotype of salespeople is that they are all Emotives: good at talking and influencing people into buying the product they are selling.In what ways could it actually be harmful to the sales process for a sales rep to be an Emotive?


A) If the customer is low on the sociability continuum,the high sociability of the Emotive could put the customer off and make the customer suspicious of the emotive salesperson.
B) If the customer is also an Emotive,the salesperson and customer could be too similar in style and could become friends instead of business partners.
C) Emotives tend to sell customers products they don't need,and this jeopardizes future sales.
D) If the salesperson does not understand what it means to be an Emotive,the salesperson can embody the negative qualities of the Emotive instead of the positive characteristics in personal relationships.
E) If the salesperson is not 100% confident in the products he sells,he can talk the prospect into buying something inferior to other similar products on the market.

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