A Grain Supplier to Cattle Farmers Has Developed a Grain

Multiple Choice

A grain supplier to cattle farmers has developed a grain mixture with nutritional additives that approximate the nutrient mixture in grass.Farmers who feed their cattle this enriched grain can sell beef and milk that taste similar to grass-fed beef and have many of the nutritional benefits to humans of grass-fed beef or dairy at a significantly lower production cost than actual grass-fed beef or dairy.
-If you were a sales rep for this enriched grain,how would you position it to cattle farmers relative to traditional grain?

A) as a higher-priced product that would allow them to make greater profits
B) as a higher-priced product that is more socially responsible than feeding cattle traditional grain
C) as a luxury product
D) as a product that exceeds federal standards for cattle feed
E) as a product that stores well throughout the winter