Kaygo Tires,Inc

Multiple Choice

Kaygo Tires,Inc.designs and manufactures tires for the trucking industry.Their products include tires for semi cabs as well as trailers of various sizes and weight limits.A sales representative for Kaygo is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-The sales representative goes into the presentation with the trucking company buyer knowing he is competing against:

A) the industry leader
B) the lowest-priced competitor
C) the company's current tire provider
D) last year's prices
E) the next-best alternative