Multiple Choice
Billboards and television commercials tend to use
A) the central route to persuasion.
B) the peripheral route to persuasion.
C) the sleeper effect
D) the direct route to persuasion.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: When would it be best to present
Q16: In your marketing class, your assignment is
Q39: The credibility of a noncredible person may
Q45: When two messages are back to back,followed
Q61: Suzy is interested in purchasing a DVD
Q62: Apparently,fear arousal facilitates persuasion when<br>A)fear is extremely
Q69: Forgetting creates the recency effect when<br>A)time has
Q71: The motivation to think and analyze is
Q85: Research on attitude inoculation suggests that religious
Q95: Which statement is NOT true about the