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    Exam 18: Global Marketing and R&D
  5. Question
    The Means a Firm Chooses for Delivering the Product to the Consumer
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The Means a Firm Chooses for Delivering the Product to the Consumer

Question 115

Question 115

Multiple Choice

The means a firm chooses for delivering the product to the consumer is its


A) communication strategy.
B) segmentation strategy.
C) product attributes.
D) distribution strategy.

Correct Answer:

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