Bennyson Corp

Multiple Choice

Bennyson Corp. has five strategic business units (SBUs) -information technology, construction, education, consumer products, and energy. Its energy unit has a large market share in the industry and generates the majority of its profits. Bennyson is also considering investing more funds into the unit as the industry has been rapidly growing. In the context of the BCG matrix, which of the following categories of SBUs best describes the energy unit?

A) Stars
B) Cash cows
C) Question marks
D) Dogs