KST Mart Retains Large Amounts of Customer Data

Multiple Choice

KST Mart retains large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.

A) data integration
B) data mining
C) bar coding
D) radio frequency tagging