DizMart, a Supermarket, Is Trying to Improve the Sales of Its

Multiple Choice

DizMart, a supermarket, is trying to improve the sales of its in-house packaged oats. While examining checkout data, DizMart learned that people who buy packaged oats also buy packaged milk. In this scenario, the use of data mining to find ways to improve sales of packaged oats also led to the discovery of a(n) _____.

A) sequential pattern
B) affinity pattern
C) data cluster pattern
D) extrapolative pattern