Which of the Following Is the First Step in Kotter's

Multiple Choice

Which of the following is the first step in Kotter's eight-step plan for implementing change?

A) Create a new vision to direct the change and strategies for achieving the vision.
B) Establish a sense of urgency by creating a compelling reason for why change is needed.
C) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
D) Form a coalition with enough power to lead the change.
E) Communicate the vision throughout the organization.