Multiple Choice
As it evolves from a credit-card company to one with greater emphasis on electronic payments,Visa is launching its first major rebranding campaign in 20 years.The company's new promotional slogan is "Life Takes Visa." Through the use of this slogan,Visa shows how much it wants to become an integral part of its customers' everyday lives.Which type of orientation is Visa using?
A) market
B) sales
C) product
D) societal
Correct Answer:
Verified
Correct Answer:
Verified
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