An Expert in Library Science Stated in Library Journal,"It Should

Multiple Choice

An expert in library science stated in Library Journal,"It should be fairly clear that librarians do not market and that they never have marketed." He concludes,"What librarians need to tell people is not how wonderful our public libraries are but rather how wonderful they could be." If librarians were to use the marketing concept they would do which of the following?

A) focus on satisfying the needs of their customers.
B) order more books.
C) promote their existing collections better.
D) have more celebrity authors do readingsa customer orientation.