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The Management at Fairmont Hotels Has Authorized Its Hotel Staff

Question 50

Multiple Choice

The management at Fairmont Hotels has authorized its hotel staff to provide whatever amenity-such as a special magazine or a hypoallergenic pillow-their frequent stayers request as quickly as possible.What is Fairmont management using to provide customer value?


A) relationship selling
B) deregulation
C) empowerment
D) commissioning

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