The Marketing Concept Includes a Goal Orientation to Remind Managers

Multiple Choice

The marketing concept includes a goal orientation to remind managers of which of the following?

A) Achieving long-term organizational goals is as important as satisfying customers.
B) Customers must be satisfied no matter what the long-term effect on the firm.
C) The only reason for any business to exist is to make a profit.
D) The objective is to find a target market that differs from that of the competition.