Shoppers at a Supermarket Can Request Smart Partner Cards

Multiple Choice

Shoppers at a supermarket can request Smart Partner cards. A percentage of the amount of money each shopper spends is given to a school the customer has chosen. How is the store using the Smart Partner cards?

A) as a part of its commitment selling
B) as a part of its transaction marketing
C) as a part of its retailer-customer synergy
D) as a part of its relationship marketing