If a Mattress Manufacturer Redefines the Business Mission as "A

Multiple Choice

If a mattress manufacturer redefines the business mission as "a good night's sleep" rather than stating it as "the manufacture of high-quality mattresses," what is the likely result?

A) It will not stimulate an awareness of changes in consumer desires.
B) It will be too broad a statement to be of any real use in serving customers.
C) It will attract the high end buyers where more profits are made.
D) It will help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs.