Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish

Multiple Choice

Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced this new product would be significantly better than existing windshields,even though it was more expensive and of a different colour than the current models on the market.This scenario suggests PPG most likely has which type of orientation?

A) exchange
B) production
C) sales
D) customer