Pulte Homes, a National Homebuilder, Needs to Control Costs

Multiple Choice

Pulte Homes, a national homebuilder, needs to control costs. Research done by Pulte Homes determined that 80 percent of its homebuyers selected the same countertops, floors, carpets, and toilets. Pulte Homes cut its costs by reducing the variety of options offered without having any effect on the majority of its buyers. Which type of data did it use to do this?

A) primary
B) secondary
C) dichotomous
D) convenience