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An Engineer from Volkswagen's European Headquarters Spent Three and a Half

Question 184

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An engineer from Volkswagen's European headquarters spent three and a half hours on a Greyhound bus to experience the vast distances North Americans travel in their automobiles and to try to understand why North Americans treat their automobiles as rolling extensions of their living rooms.
-Refer to Volkswagen.What kind of research methods did the German automobile manufacturer use?


A) observation
B) consumer intercept
C) visualization
D) survey

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