A Regional Supermarket Chain Gathers Monthly Information from the Same

Multiple Choice

A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotions the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.What is this an example of?

A) the use of a people meter
B) a scanner-based research system
C) an EDI study
D) a CLT interview